Look around you. Heads are bowed at the grocery store. Drivers are taking longer to react to green lights. People strolling through neighborhoods are snapping photos.

They want the coupon, the directions, the realtor’s specs – right now. Not back at home on their desktop computers, not anymore. It’s a hassle even just to fire up a laptop.

Although it’s getting late in the mobile revolution (we’re already a few years deep), it is not too late to optimize your website for visitors on mobile devices. This is a pretty good time. Google has recently changed the way their search engine works so that mobile-friendly websites show up higher than mobile-unfriendly ones.

You know a website that fails the mobile friendliness test right away when you look at it on a smartphone:

• You have to zoom in and scroll around to be able to see anything.
• It’s tough to tap on the link you want.
• Pictures get in the way, shoving text off to the side, making it hard to read.

Is this what your site is like on a mobile device? Think how your visitors, who use their smartphones to do everything else online, feel when they find you. They may or may not consciously judge you for the inconvenience, but you better believe they will likely put off exploring your site and may not remember to return.

So talk to your website developer about making it mobile-friendly not only because Google said to, but because it will keep visitors on your site long enough to take the action you want them to.

Want to know if Google considers your site mobile-friendly? Follow this link, enter your web address, and don’t panic if you don’t like what you see. We’re here to help.