It’s back-to-school season (where did the summer go?) and the perfect time for a pop quiz. Ready to test your marketing IQ? Let’s start!
- Blogs are a great way to connect to customers and offer great advertising opportunities. What’s the average blog word count?
A. 750 words
B. 1,050 words
C. 1,700 words
D. 2,500 words
The answer is B. The average blog post clocks in at 1,050 words, and studies have shown that companies that use blogs produce more leads than companies that don’t.
- In digital marketing, a bounce rate is the percentage of visitors to a website that leave immediately without clicking or interacting with any portion of the page. What is the average website bounce rate?
A. Between 10-20%
B. Between 30-40%
C. Between 40-60%
D. Between 60-80%
The answer is C, between 40-60%. The goal is to keep your bounce rate as low as possible.
- In a print ad campaign, what does the term “frequency” mean?
A. The number of publications that carry your ad
B. How often your ad changes
C. The number of times your target audience sees your ad
D. The number of times your ad runs
The answer is C. Frequency applies to the number of times your target audience sees your ad. That’s why it’s important to advertise more than once in a publication and continue advertising to make your message stick.
- Facebook is a great way to reach your target audience. Which of the following are ways to help your ads get seen?
A. Ask friends to share your posts
B. Create and boost events
C. Focus on demographics to target your posts
D. Used pinned posts to make sure people see the most important piece of content first
The answer? All of the above. These are all important ways that Facebook can help your business.
- Direct mail marketing is still an effect way to reach consumers. What’s the average response rate for a direct mail campaign?
A. 4.4 %
B. .012%
C. 9.1%
D. .04%
The answer is A. According to the Direct Marketing Association, direct mail marketing achieves a 4.4% response rate. Email marketing delivers just .012%.
- In marketing, the term used to illustrate a customer’s journey towards the purchase of a product or service is called which of the following?
A. The marketing cone
B. The marketing tube
C. The marketing funnel
D. The marketing slide
The answer is C, the marketing funnel. Starting from the top, the parts of the funnel are: Awareness, Consideration, Conversion, Loyalty, and Advocacy.
True or False
- To keep down costs, a local business should always use stock photography. True or false?
That’s actually false (at least in our opinion). It may seem cheaper and easier to use stock photography, but the reality is that using local professional photography can really set you apart from the competition and is actually quite affordable.
- A landing page is the point of arrival on your website. This includes the name of your business or organization and a brief introduction to what you do. True or false?
False. That’s what the Homepage does. What we’ve just described is different from your homepage in a significant way: The landing page is designed around a call to action that includes an offer and a form for visitors to enter their contact information.
Last question. Who can help with all your marketing needs from business cards to website design to social media?
The answer, of course, is Farmhouse Creative.
Feel free to contact us. We’re here for you.