4 Marketing Trends to Watch in 2025
The marketing world moves fast—blink, and there’s a shiny new trend taking the spotlight! As 2025 approaches, it’s time to look ahead and see what’s coming down the pipeline. Here at Farmhouse Creative, we’re all about staying ahead of the curve and helping small businesses like yours thrive in this ever-changing landscape. So, grab your favorite cup of coffee (or tea—we don’t judge), and let’s dive into four marketing trends you’ll want to watch in 2025.

1. AI: Your Marketing Sidekick
Artificial Intelligence isn’t just for sci-fi movies anymore—it’s here, and it’s making a splash in marketing. In 2025, expect AI to become a key player in creating personalized customer experiences. From chatbots that feel like talking to your favorite barista to AI tools that write headlines (hey, don’t worry—we’ll still make them fun and creative), this tech can save you time while connecting with your audience in a smarter way. Think of AI as your trusty sidekick, handling the details so you can focus on the big picture.

2. Short-Form Video: Snackable Content Wins
We’ve all fallen down the rabbit hole of short-form videos—one minute, you’re watching a recipe, and the next, you’re laughing at a cat in a sweater. Platforms like TikTok, Instagram Reels, and YouTube Shorts are still dominating, and in 2025, they’ll be even more important for businesses. Why? They’re quick, engaging, and perfect for capturing attention in a crowded digital space. Bonus: you don’t need a huge budget to make an impact—authenticity wins every time.

3. Social Commerce Is Here to Stay
Shopping directly through social media? It’s no longer just a trend; it’s the new normal. In 2025, social commerce will continue to grow, with platforms like Instagram and Facebook doubling down on features that let customers buy without ever leaving the app. For small businesses, this is a game-changer. Imagine your audience discovering your products while scrolling and making a purchase in seconds. Convenience is king, and social commerce is wearing the crown.

4. Sustainability Takes the Spotlight
Consumers are becoming increasingly mindful of the brands they support, and sustainability is high on their list of priorities. In 2025, businesses that show a genuine commitment to eco- friendly practices will stand out. Whether it’s using sustainable materials, reducing waste, or being transparent about your efforts, your audience wants to see that you care about the planet as much as they do. (Bonus points if you share your efforts through those short-form videos we
mentioned earlier!)

Let’s Make 2025 Your Year
These trends might feel a little daunting, but that’s where we come in. At Farmhouse Creative,
we live and breathe marketing,