When the owners of Happy Dogs bought out a local boarding and grooming business, they came to Farmhouse for fresh marketing ideas. Although the original business had been around for a while, we thought the name was too vague and didn’t connect the business with any part of the pet industry. Realizing this could be confusing to potential clients who might be new to our area, we decided to change it!
Happy Dogs is a short, direct name that clearly states what the business is all about – making Happy Dogs “your dog’s favorite hangout.”
Once the name and tagline were established, we got to work on the logo. We had no problem working with the owners’ concept of using bright, “happy” colors. In fact, we used their favorite colors – lime green and blue, which are bright, fresh and distinctly different from the previous business’ logo. With the logo complete, we moved forward with business cards, a brochure, and a current price-list, and signage.
Next came a website redesign to mirror the new brand. Using photos of actual doggy clients, we created an easy to navigate site with eye-catching imagery. Who doesn’t like cute pictures of dogs, right?
We are, along with our clients, are pleased with the launch of the new brand. Farmhouse was excited to help move Happy Dogs in a “pawsitive” direction!
Ready to talk to the Farmhouse? Email us at info@farmhousecreative.net today!
